Herbs and Mylk

We partnered with Herbs & Mylk on a campaign shoot designed to capture elevated, on-brand visuals for their Santo Vivo launch, with additional focus on their Spring collection. The goal was to create a cohesive mix of lifestyle and product content that supports both the launch and ongoing brand presence.

The creative direction centered around a grounded, intentional feel — highlighting slow moments, ritual, and self-care through a moody, intimate setting that aligned with the brand’s aesthetic.

Captured on location, the session combined lifestyle storytelling with product-focused imagery, resulting in a versatile library of content that supports both everyday posting and launch-related marketing.